Sunday, January 4, 2009

Group Assignment 2- Uses and Implication of Blogging

What is blogging?

Blogging, as with any new (or in transition) concept, is difficult to define - it has not yet fully become what it will be. Here are some attempts to define blogging:

Meg Hourihan
"If we look beneath the content of weblogs, we can observe the common ground all bloggers share -- the format. The weblog format provides a framework for our universal blog experiences, enabling the social interactions we associate with blogging...These tools spit out our varied content in the same format -- archives, permalinks, time stamps, and date headers."

Dave Winer

Weblogs as being personal, on the web, published, and part of communities.

Halley Suitt

Multiple characteritcs including: last place on earth to tell the truth, watching brains at work, a love letter, a diary, an open head - for the reader's convenience.

Andrew Sullivan

"But what bloggers do is completely new - and cannot be replicated on any other medium. It's somewhere in between writing a column and talk radio. It's genuinely new. And it harnesses the web's real genius - its ability to empower anyone to do what only a few in the past could genuinely pull off. In that sense, blogging is the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web. It's a new medium finally finding a unique voice."

Cass McNutt
"The best description I’ve read regarding blogging is that “it’s somewhere between writing a column and talk radio.”

Jay Cross
"A blog is defined as a Website with dated entries, usually by a single author, often accompanied by links to other blogs that the site’s editor visits on a regular basis. Think of a blog as one person’s public diary or suggestion list. Early blogs were started by Web enthusiasts who would post links to cool stuff that they found on the Internet. They added commentary. They began posting daily. They read one another’s blogs. A community culture took hold."

Uses

As an emerging tool, blogging uses have still not been completely explored. Some current uses:

  • Knowledge sharing and knowledge management

  • Customer service
  • Interactive journalism
  • Communication
  • Self-expression
  • Learning
  • Self-marketing
  • Campaigning/social reform

  • Community building
  • Experience tracking
  • Storytelling

Most common uses for blogging are personal and, considering its origins as a personal web publishing forum, this makes sense. Emerging uses promise opportunities in corporations and education. Further application will also be realized as existing uses (communication, learning, knowledge management, interactive journalism, etc.) are adopted by various industries - notably entertainment, health care, government

Implications

As a disruptive technology, blogging is altering (or perhaps responding to?) many aspects of information/content creation and use. These changes are not without impact. What are some of the implications of a tool that functions at the same speed as the medium it serves? Here's a few:

  • Content creation and consumption on the Internet has finally caught up with the Internet itself. Traditional suppliers of content (publishers, media, news organizations) will face substantial pressures to respond appropriately, or cease being relevant.
  • Decentralization of content and distribution. This is a trend well underway on the Internet as a whole. Napster capitalized on it...and blogging is the "canary in a mine" reacting to (and reflecting) it.
  • The user is in control. The end user (or audience) of a service or product has acquired a central (rather than previous fringe) role. Disagree with a blogger? Tell him/her via "comments links", and initiate a dialogue with not only the author, but other readers as well. Disagree with a newspaper columnist? Throw out the newspaper...
  • Conversation vs. lecture...We have a mind..Hava an opinion.It counts. Just like yours
  • The pipe is more important than the content. By various estimates, bloggers number between 750,000 and 1 million. The ecosystem of blogging is more important than the content being generated. The content has a life (i.e. new technology becomes obsolete)...but the process for content acquisition (blogging) stays continually fresh.
  • Shared meaning and understandings. Knowledge is acquired and shaped as a social process - resulting in spiraling: I say something, you comment on it, I evaluate it, comment and present a new perspective, you take it to the next level...and the process repeats until a concept has been thoroughly explored.
  • Ideas are presented as the starting point for dialogue, not the ending point.

As a conclusion, blogging brings a lot of benefits to us. It is already used by many people around the world. In the time to come everyone will have a blog.

Done By,

Devika Darshini

Jeevan Kuranadan

Azwan

Fadli

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